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Businesses With Social Media Presence Have Higher Success Rates

Updated: Jul 26



According to a recent study, businesses with a social media presence have a higher success rate than those that do not. The study found that companies with active social media accounts are more likely to experience growth in terms of revenue, customer base, and overall success. This is not surprising, given the power of social media marketing. Social media platforms give business owners the ability to connect with more customers and create relationships with them. In this blog post, we will discuss the benefits of having a social media presence for your business.


Social media is a powerful tool that can help you reach a larger audience and connect with potential and current customers. It is a relatively inexpensive way to build awareness and increase sales for your business while opening up to other marketing opportunities. Having an active social media presence can help you increase brand awareness, build relationships, and drive sales. In addition, social media allows you to create valuable content that can be shared with your audience, which can help to improve search engine rankings and drive traffic to your website.


The Harris Pull created a focus group to represent social media's influence in business. They took 250 business executives and 1,000 consumers to represent social impact on organizations and its leadership in marketing. 55% of consumers attest to learning about new brands on social media and 68% agree that social media allows them to interact and communicate with brands and companies. As a business, your social network quickly connects you to consumers and potential buyers. If your brand isn’t set up to capitalize on the growing networks, those consumers are more than likely going to discover your competitors first.


These results show just how important it is to stay up to date and current on all platforms. According to the survey stats, 43% of consumers increased their social media use to find new products this past year and 78% attested that they were more willing to buy from a company where they had a positive social communication experience. These percentages will only continue to increase as time goes on due to the continued growth in social media and networks. 230 of the 250 executives in this chosen focus group stated they would be increasing their social media marketing budgets and platforms across the board in order to keep up and stay relevant in today's social world!


If you are not already using social media for your business, now is the time to get started. Creating and maintaining social media accounts on platforms like Facebook, Twitter, and LinkedIn is a great way to connect with potential and current customers! Once you have created your accounts, be sure to post regularly and interact with your audience. The bottom line is that businesses with a social media presence have a higher success rate than those without one. So, if you haven’t already started using social media for your business, what are you waiting for? Get started today and see the benefits for yourself!


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